Socially and Service can become “Relevant” through social

Socially
relevance is a way in which Products and Service can become “Relevant” through
social networking media. Toni Morrison, “Recitatif,” is socially
relevant in today’s society because she exposed the 1983 deception of stereotypical views and protest. Although
slavery has ended, racial profiling and protest sadly continues because society
feels uncomfortable to have an honest and open conversation deeming stereotype to
be nonexistence.   

            Media has become a big platform
because it socially manipulates the audience, blinding them to stereotypical
thinking. Socially relevant people such as the President of the United State of
America Donald Trump relies on Twitter to share his stereotypical concern
towards African American, Hispanics, and other race. He stated on twitter, “Sadly,
the overwhelming amount of violent crime in our major cities is committed by
blacks and Hispanics-a tough subject-must be discussed.” Donald Trump focused on
his presidential campaign with harsh comments about Mexicans referring to them
as “Rapists” and “Drug dealers,” creating a stereotypical myth. Trump also demoralized
Mexicans by addressing them as “violent” and “very bad people.” Trump harbors high
level of ethnic stereotypical resentments, his strong notion on “radical Islam,”
paints all Muslims as terrorists which implies that they are at war with an
entire religion. Society has become accustomed to that kind of partisanship labels
and bigotry thinking, which allows Trump’s stereotypical mind-set to influence
others to accept and practice the behavior. His influence over others ignited a
racial war between black NFL players protests and white supremacist rallies,
that followed and opposed the Black Lives Matter protest. Trumps reference to
black players as “sons of bitches” branded them as ignorant because they
kneeled during the national anthem.  American
citizens were outraged because they viewed it as disrespectful to the flag and
military. Trump is a primary example to Morrison “Recitatif” because it
displayed that anyone could be a victim to racial profiling others whether it’s
their race, gender, ethnicity or religion.

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Society ideal standards have lowered,
which allowed big companies such as Dove, a manufacturing industry to use media
to advertise and sell cliché products. In recent years Dove has been responsible
for several adds that had stereotypic meaning and were deemed racist. In a recent
Dove ad, an African American woman was featured removing her brown shirt and
mysteriously a white woman in a light shirt appeared underneath. Dove has a
continuously long history of racist contents, in the 1800’s dove produced ads
that featured a white baby washing a black baby who miraculously turned white
after the bath. Other soap companies such as N.K Fairbank Company also fell
into the temptation of using racist soap ads, it adverted an ad which featured
a white little girl asking a “dirty” black girl, “why doesn’t your mamma wash
you with fairy soap?” The add portrayed a stereotype that blacks don’t shower
and smell funny, the message is relatively similar to “Recitatif” because,
Twyla was conditioned to think that African Americans didn’t wash their hair and
they” smelled funny” (morrison2). Among other companies. In 2007 Intel
advertised an ad with a white man surrounded by six black sprinters bent over
in a starting position. In the four different adverts, the white person reigned
superior to the black. Although the soap campaign industry such as Dove have
apologized and read their condolences they have had a baffling history of
racial stereotype products, leaving society with an ideal sense of standard
which some consumers overlooked it as a gesture to society because it appealed
to the minorities.

Companies have developed commercial
campaigns aimed at minority group for years. In 2017 the Muller Rice 5 Grain
was accused of racial profiling after releasing an advert that featured a group
of bears emulating black stereotypes. The bears appeared to be impersonating,
dressed in bling, had afro hair styles, and talking in an African American
accent.  It showed a bear with dreadlock
“Mad Millet” and his “5 grain crew” surrounding a white Muller consumer using
slangs, the stereotyping blacks as ignorant. The Muller corporation defended
the advert campaign, justifying it as a “light-hearted tribute to classic hip
hop videos. Despite the black lash and twitter firestorm, people supported the
campaign which allowed the company to continue the advert till today. Toyota a
worldwide Automobile corporation has recently released an Ad that featured
different ethnicity but the same car brand. Toyota marketed a campaign for its
new Camry 2017 model vehicle which launched a cliché issue.  The company unveiled numerous ads designed to
resonate specifically with African Americans and other minorities. The
different ads and story line was uniquely fashioned depending on the audience
ethnicity. The commercial previewed a young black man driving, centered with
the theme “strut”. It displayed an image of a peacock flashing its feathers
after he opens the garage revealing a red Camry emphasizing the idea of showing
off. Polls suggest that 68 % of white individuals assume that African American
cultural style comes to the forefront in how they look at vehicles, new shoes
and jewelry.  They music background was
chose to signify confidence and athleticism, categorizing the majority of black
men as naturally talented in sport activities. 
Toyota also advertised a commercial titled “captivating,” which was
specifically marketed for Asian Americans. The ad included an Asian father
picking his daughter from baseball practice in a red Camry as it directs its
attention on the father and daughter because it highlighted a cliché
“non-often-seen behavior.” Ms. Huang an interTrend agent specialized in
marketing said, “Traditionally Asian parents showed less or no emotions and
affection towards their own kids”. The advertising industry has not yet fully
understood their offensive racial caricature, this bigot thinking is relatively
similar “Recitatif” because even though Roberta was protesting for his children
bus right, Twyla didn’t see it as big issue because his children also walked to
the bus. Generations has changed over the years prying society to neglect
serious issues.

African American are usually
racially stereotyped the most. Ebony Rosemond founder of Black Kids Swim
studied the different effect stereotypes affects black community. The inability
to swim bars black children from being qualified to earn scholarships to
private high school and elite university.  In wealthy majority-blacks prince George
county no elementary, middle or high school has a pool or swimming programs. Nearly
60 years after the Jim Crow law that forbid African Americans from safe
swimming pools and places, black children still don’t get the chance to learn
to swim. The municipalities and the government do not favor swimming pools and
water parks to black neighborhoods. The historical issue divides African
American from pools is a problem that affects the elite competitive swimming
world. According to Rosemond research, “USA swimming, the national’s
organization body has 337,000 members-of whom only 13% are black swimmers.”  Despite black swimmer Simone Manuel’s Olympic
gold medalist success in the 2017 Olympics, “only 1 out of 107 historically
black college and university has a functioning50-meter pool.  The scares opportunity, allows black people
to see swimming as inaccessible and uninviting sport. Although the Red Cross
teaches millions of children how to swim, 70% of African American lack basic
swimming skills. Stereotypes suggest black people don’t want to swim because
they are afraid of water, can’t float or the negatively widespread false rumor
that they “don’t want to get their hair wet.” According to Center for Disease
Control and Prevention, black kids drown 5.5 times the rate of any other race. The
Black Kids Swim was founded in 2015 to help the black community to get more
children in water not just prevent the chances of drowning, but to give new
career opportunities such as life guard, dolphin trainer, marine biologist or underwater
photographer. Danielle cadet studies how stereotypes affect black boys and
girls in suburban schools. According to an article by Megan H. Holland,
professor at the universities of Buffalo, “minority boys reported to have an
easier fitting in with their white peers at suburban school because their
‘athleticism, or ‘coolness’.”  Black boys
began feeding and taking advantage of the social clichés, giving them greater
access to activities that increases positive interaction with white students. The
Kardashians a family of socially relevance in today’s society has molded young
white women to believe that black men are dominant. The stereotypical brand that
views black men as masculine, “street smart” and “tough,” demoralize black girl
as “loud and “ghetto” discarding them in suburban social clichés.  According to Simone Ispa-Landa, “black girls
were comparatively seen as ‘Aggressive’ and ‘Undesirable,’ neither the white
nor black boys showed interest in dating minority girls.”  The media has portrayed black women in an
overwhelmingly negative image because they failed to “embodied characteristics
of femininity.”

Stereotypical black lifestyle has
been popularized in culture through hip-hop and film. in November 2017, a black
hip hop rapper by the name Joyner Lucas released a controversial single “I’m
Not Racist.” Joyner Lucas music video drove a brutal race conversation between
blacks and white showing how far apart they are. In Lucas lyrics, a white man speaks
his mind about how he feels about black people, “I’m not racist, it’s like we
livin’ in the same buildin’ but split into two floors.” Throughout the song the
two men suppressed their feelings that they fear to expressed, both insisting
“I’m not racist.” It starts the white man unburdening his frustration and views
on black lives matter, NFL protest, and the double standard when it comes to
saying “Nigga.” The white man’s rap verse, “take that du-rag off! take that
gold out your mouth! quit the pitiful stuff and then maybe the police would
stop killin’ you fucks.” The lyric recites the idea that black men are killed
by the police because their style of dressing and culture is different from
theirs. After three minutes of unabridged bigotry, the table turns to the Black
man where he speaks on personal experience regarding the struggle shaped by
centuries of police brutality. The black man verse, “you don’t know what it’s
like to mind your business and get stop by the cops not know if you ’bout to
die or not.” Although the both sides blamed each other with cliché reason on
why the system is divided, the video ends in a positive scene. The men came to
an understanding and hug it out as Lucas lyric stated, “I’m hope maybe we can
come to an understanding; Agree to disagree we could have an understanding.”
Although Joyner Lucas idealistic effort to ending racial strife is pessimistic,
his ambition to mount a solution to deeply engrain racial division is a step
closer to changing society.